NYC taxi advertising examples: 54 verified frames
This page holds 54 photographs of New York taxi advertising campaigns from 48 brands, 2021 to 2026, across 6 format families: digital tops, static tops, wraps, swarms, in-car screens and special builds. Every frame is a documented campaign in New York, from an operator's archive, used with permission, and every caption was read off the photograph.
54 frames, 48 brands, 19 format labels, 2021 to 2026. They are photographs of Firefly campaigns in New York, used with permission; the formats they show are the ones on its advertising solutions page. The captions carry brand, format, location and year so a planner can match a frame to a format on the rate table and to a place on the map. Use the filter to isolate one family; the notes under the grid say what to read in each.
Documented campaigns · every frame below is from an operator's archive, used with permission; every caption checked against the frame
54 frames · 48 brands · brand, format and location verified against the photograph
Campaign photograph from an operator’s archive, used with permission.
What each format looks like on a New York street
Six families, counted from the captions. The number in brackets is how many of the 54 frames belong to that family.
- Digital taxi tops (24)
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The LED roof unit, double-sided, on a working yellow cab. In the frames the message is a still or a short loop, read from the sidewalk at a crossing or from the car behind at a light. Look at where the cab is standing: the New York Public Library, the Oculus, Macy's Herald Square, the Vessel. A digital top is bought for where the fleet goes, and these frames show the cab where the brief asked for it.
Brands in this family: Alien: Earth (FX on Hulu), Best Buy, Betterment, JPMorganChase, Citizens, Diet Coke and 18 more
- Static taxi tops (8)
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The printed box that has been on New York roofs for decades. One message, day and night, no rotation. The frames read cleanly because the panel is large and flat: Biossance on Fifth Avenue at Central Park, Wicked at the Met, StreetEasy at Union Square. It is the cheapest published format on the rate table, and the one you cannot change once it is up.
Brands in this family: Gran Turismo, Heineken, RE/MAX, Biossance, StreetEasy, Touchland and 2 more
- Full and 360 wraps (4)
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Vinyl across the body, sometimes with a digital top riding above it. The vehicle itself becomes the creative, which is why the frames include branded SUVs and sedans as well as yellow cabs. Production and install time is the constraint: a wrap is a launch-week format, not an always-on one.
Brands in this family: FIFA Club World Cup 2025, LEGO 2K Drive, Snapchat, Yves Saint Laurent
- Swarms and fleets (11)
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Several vehicles carrying the same creative through one area at the same time, so a single street reads as saturated. The Madewell line on Prince Street, the Swarovski line down Fifth Avenue, the Stripe wraps at Hudson Yards. Ask how the zone was defined and how long the vehicles held it; the frame shows the moment, not the dwell.
Brands in this family: LinkedIn, Madewell, Marc Jacobs, MongoDB, Oura, Shopify and 4 more
- In-car screens (1)
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The passenger-facing tablet inside the cab. A different audience from every other format on this page: the rider already in the car, for the length of the ride. Counted per screen and per completed view rather than against street traffic.
Brands in this family: Snapchat
- Special builds (6)
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Glass trucks, hologram trucks, LED and billboard trucks, wrapped pedicabs. Event inventory rather than always-on media, parked or driven to a named location on a named date. The Lancôme glass truck in Midtown and the BTS hologram truck on Lafayette Street show the two ends of the range: a showroom you walk into, and a screen you photograph.
Brands in this family: BTS on Netflix, Bumble and bumble, Lancôme, Okta, Uber Eats with Sephora, Workiva
What the frames cannot show is delivery. The cab in the photograph is one of 8,878 yellow taxis on the road on an average day (NYC TLC monthly indicators, May 2026); how many of them carried your creative, for how many hours, is the number to get in writing. The reach model turns that count into impressions with every input visible, and the published rate table shows what four sources say the roof formats cost. Every published row from eight publishers is on the cost page, and taxi top or Taxi TV sets the street audience in these frames against the passenger audience on the in-car screen.
Frequently asked questions
- Are these real photographs of New York taxi ads?
- Yes. All 54 frames are documented campaigns in New York, 2021 to 2026, from an operator's archive, used with permission. Nothing is stock photography, nothing is rendered and nothing is generated. Brands are named, never blurred, and the brand, format and location in each caption were checked against the photograph itself.
- Which taxi advertising format appears most in the archive?
- Digital tops, with 24 of 54 frames, followed by wraps (4) and static tops (8). The counts describe this archive, not the market: the operator whose archive these frames come from runs a digital-top fleet, so the sample leans toward the formats it runs.
- How many taxis could a campaign like these run on?
- The delivery base is 8,878 yellow taxis on the road on an average day (NYC TLC monthly indicators, May 2026), not the 13,589 medallions on the books. A swarm in these frames is typically a handful of vehicles held in one zone; a citywide buy is a share of the on-road fleet. The fleet data page reconciles the three published counts.
- Can I see a frame from a specific neighbourhood or format?
- Use the format filter above the grid. Locations in the captions include Times Square, Fifth Avenue, Hudson Yards, SoHo, Bryant Park, the World Trade Center Oculus and Herald Square. For a neighbourhood or format not shown here, send a brief from the home page and say which one; the operator's full archive is larger than this verified sample.
- Do the photographs show how many people saw a campaign?
- No. A frame shows one vehicle at one moment. It does not show how many of the 8,878 yellow taxis on the road on an average day (NYC TLC monthly indicators, May 2026) carried the creative, for how many hours, or how the impressions were counted. Those three numbers belong in the proposal, in writing; the reach model on the home page turns a vehicle count into impressions with every input visible.
What to send us
- Boroughs or corridors
- Dates or flight length
- Budget band
- The metric you will judge it by
A person replies with the published ranges for those dates and which sellers hold the inventory. This site publishes no rate card; every figure on it is a third-party published number, dated.
Send the brief