Who sells taxi advertising in NYC?

Two groups. Operators that run the hardware: CMT and Curb on the passenger screens inside yellow cabs, and NY Taxi Ads, SOMO and Firefly on digital roof units. Resellers and marketplaces that quote the same inventory: Blue Line Media, DASH TWO, Alluvit Media, AdQuick, BillboardsIn and Inspiria Outdoor. Each had a live page showing a New York taxi product on 2026-09-14. Only Blue Line Media publishes a New York rate card; the operators publish none.

Which company has the most taxi tops in New York City?

Two operators publish a count, and both say 2,000. NY Taxi Ads publishes 2,000 yellow cabs in case studies, each for a single campaign, with no total for its network; SOMO states 4,000 digital displays across 2,000 yellow taxis for its network. Both call their New York network the largest, and Firefly calls its network industry-leading without a New York number, so the claims cannot be settled from what is published. Against the TLC record, 2,000 cabs is under a quarter of the 8,494 yellow taxis on the road on an average day (NYC TLC monthly indicators, July 2026), which is the denominator any "largest" claim should be checked against.

Who operates Taxi TV in New York?

CMT and Curb. Both supply taxicab technology systems (CMT's page links its NY TPEP 2.0 terms; Curb's site lists digital meter and payment systems), and the passenger screen that carries Taxi TV is the Passenger Information Monitor such a system must include under 35 RCNY 75-25(d). CMT sells its screens directly and, since September 2025, through SOMO; Curb sells directly and programmatically through Place Exchange and Vistar, as its page states. Blue Line Media, DASH TWO, AdQuick and Inspiria Outdoor resell fleet spots and per-screen buys.

Is Curb Taxi Media still selling NYC taxi advertising?

No. Curb Taxi Media was acquired by Firefly in June 2021, reported by OOH Today on 24 June 2021 with the statement that the deal covered more than ten thousand top-of-car screens across 11 cities. On 2026-09-14 curbtaximedia.com served a domain-parking page. Curb Mobility, a different company, still operates Curb Taxi TV inside cabs and is listed above.

Do OUTFRONT or Vector Media sell taxi advertising in New York?

Not on any page read on 2026-09-14. OUTFRONT's New York market page covers billboards, street furniture and the MTA network, and its site returns 404 for a taxi media path. Vector Media's site offers bus, bus shelter and experiential advertising, and no taxi product. Both appear in search results for New York taxi advertising because of their transit inventory, not because they sell taxi formats.

Can NYC taxi advertising be bought programmatically?

Yes, through the operators that name a route. Curb names Place Exchange and Vistar plus three DSPs on its Taxi TV page; SOMO routes programmatic sales through Screenverse; Firefly has named Vistar, Place Exchange, Broadsign, StackAdapt and, since April 2026, VIOOH. A programmatic line still runs on particular cabs or screens, so ask which ones, out of the 8,494 yellow taxis on the road per day (NYC TLC monthly indicators, July 2026).

How do I advertise on a taxi in New York?

Name the audience first, because a roof unit and a passenger screen reach different people; the taxi top versus Taxi TV page sets out who sees each. Then take dates, budget and the audience to an operator or a reseller from this roster, and ask the questions in the checklist above before signing: which cabs, out of the 8,494 on the road per day, for how many hours, at what share of voice, with production and proof of performance stated in writing.

Roster · Checked page by page · Read 2026-09-14

Who sells taxi advertising in New York City?

Five companies ran New York yellow-taxi advertising hardware on 2026-09-14: CMT and Curb operate the in-car screens; NY Taxi Ads, SOMO and Firefly operate digital tops. Six more (Blue Line Media, DASH TWO, Alluvit Media, AdQuick, BillboardsIn, Inspiria Outdoor) resell or quote it. Three familiar names, Curb Taxi Media, Vector Media and OUTFRONT, showed no live NYC taxi product.

Operators with a live NYC product 5 2 in-car screen, 3 digital top

Resellers and marketplaces 6 One publishes a New York rate card

Names that failed the check 3 Parked, transit-only, or no taxi product

Method: each company's site was opened on 2026-09-14 and passed or failed three tests: a live page showing a New York taxi product; a statement of what inventory it actually controls; and a yes or no on a published rate. Within each group, operators are listed by the largest New York count they publish, for the whole network or for a campaign in a case study; ties are alphabetical, and those that publish no count follow in alphabetical order. This is a roster, not a ranking, and no company paid to be on it. Fleet figures are the TLC record; prices are on the cost page.

Disclosure: the editor of this desk is employed by Firefly, which appears in the roof-unit group below. Every entry passed the same three tests, and this page does not link to Firefly.

Who runs the screens inside the cab?

Two companies, both of which also supply taxicab technology systems: CMT's page links its NY TPEP 2.0 terms, Curb's site lists digital meter and payment systems. Taxi TV is their inventory; everyone else resells it.

CMT · Creative Mobile Technologies, LLC

In-car screens · page read: CMT Media Network

Controls: Owns and runs the in-taxi video network on its own passenger screens; a TLC taxicab technology provider (the page links its NY TPEP 2.0 terms).
Publishes about itself: 10.4-inch screens; the program plays only when a passenger opts to watch; 5,600 passenger-facing screens across 10 U.S. markets, stated in its September 2025 partnership announcement with SOMO, with no New York count.
Rate card: No. Price is on a per-ad basis, capped at the contracted number of ads, on request.

Curb · Curb Mobility, LLC

In-car screens · page read: Advertise on Taxi TV

Controls: Runs Curb Taxi TV, which it describes as the nation's largest taxi video network; the same company supplies fleet payment and digital-meter systems, per its site. Sells direct and programmatically through Place Exchange, Vistar and DSP partners, as it states.
Publishes about itself: 15K+ screens, 2.2B+ impressions annually, 65+ major markets, stated on the page with no method and no New York count.
Rate card: No. Contact the ad sales team.

Who runs the roof units?

Three operators with a live New York digital-top page. NY Taxi Ads (2,000 yellow cabs, published in case studies) and SOMO (2,000 yellow taxis for its network) publish the same count, so they are listed alphabetically; Firefly ("industry-leading") publishes no New York count and follows.

NY Taxi Ads · NY Taxi Ads LLC

Digital tops · Printed tops · page read: NYC Taxi Advertising and Taxi Top Ads

Controls: Describes itself as the operator of the largest digital taxi-top network in New York and "not a faceless reseller". Its formats page sells digital and printed tops; its FAQ also lists side advertising and interior screens.
Publishes about itself: 2,000 yellow cabs, published in case studies: two campaigns, each run on 2,000 cabs, one of them "covering about 65%" of the New York digital taxi-top market. Elsewhere "thousands" of taxis; no count for the whole network is published.
Rate card: No rate card. A blog guide gives general estimates ($300 to $500 static, $400 to $600 digital, $2,000+ wraps, per taxi per month) that match Blue Line Media's New York rows to the dollar.

SOMO · A division of GPO Vallas

Digital tops · In-car screens (via CMT) · Wrapped vehicles · page read: Products and Solutions

Controls: Runs an all-digital taxi-top network on yellow taxis under what it calls a T&LC partnership; also sells CMT Taxi TV screens under a partnership announced September 2025, plus wrapped vehicles, LED trucks and holographic projections as activations.
Publishes about itself: 4,000 digital taxi-top displays across 2,000 yellow taxis, stated on its site for its network. Against the TLC record that is 2,000 of the 10,216 authorized medallion vehicles, if every one of them is on the road.
Rate card: No. Media kits and rates on request by email.

Firefly

Digital tops · Static tops · In-car screens · Wraps on non-medallion vehicles · page read: On Car Advertising

Controls: Runs a digital top network on taxis and rideshare vehicles in New York and 14 other listed markets. Its on-car page sells digital tops it says have built-in GPS, printed tops in standard, 2D and 3D versions, and wraps from door panels (180°) to the whole body (360°); its in-car page sells a product it calls TaxiTV. It bought Curb Taxi Media in June 2021.
Publishes about itself: New York is the first of 15 markets its digital top network lists on its home page. No New York fleet count is published.
Rate card: No, on request.

A note on wraps, since two of the three list them. 35 RCNY 58-32(c) bars advertising on the exterior of a taxicab unless the Commission authorizes it, and rooftop fixtures are the exterior format with that authorization (67-16). A wrap sold in New York therefore runs on for-hire, rideshare or branded fleet vehicles, not on a yellow medallion cab, unless the seller produces a TLC authorization for it. The campaign archive shows what each looks like on the street, and the table further down sets the operators' own published figures against each other.

Who resells or quotes it?

None of these owns a screen or a roof unit in New York. All six publish a figure of some kind, which is why most of the prices in circulation come from them and why their rows on the cost page are labelled by type.

Company	What it is	Fleet or audience claim	Publishes a rate?
Blue Line Media Static tops, Digital tops, Taxi TV	None that it states. Its site lists dozens of media formats across U.S. cities, from billboards to coffee cups, and does not say it runs taxi hardware. Its New York page lists static tops, digital tops and Taxi TV, and says Uber and Lyft advertising is not currently permitted in New York City.	11,000 (approx.) taxis and 10,900 (approx.) impressions per taxi per day, both unsourced.	Yes. A New York rate table per display per four weeks, plus a $5,000 minimum per ad format.
DASH TWO Tops, Trunk, Wraps, In-car screens	None. A digital and outdoor agency that says it holds vendor relationships across New York and other markets and handles sourcing, creative review and reporting.	No fleet or impression figure for New York.	Approximate national costs per format; contact for market rates.
Alluvit Media Static tops, Digital tops, Interior	None. A media agency whose taxi-top guide is national; the page has no New York product, only a note that New York pays the high end.	"Over 13,500 taxis" in New York, unsourced; the TLC licensing file holds 10,216.	National ranges per taxi per four weeks in a blog post.
AdQuick Tops, Wraps, Trunk, Taxi TV, Rideshare	None. A self-serve marketplace that says it pulls taxi and rideshare inventory from over 1,700 media owners, with New York one of 50+ cities.	"13,000+ yellow cabs" in New York, unsourced; the record is 13,589 medallions and 8,494 cabs on the road per day.	National ranges per vehicle per four weeks and CPM estimates; minimum buys from "varies by market" to "often 1,000+ screens" for Taxi TV.
BillboardsIn Static tops, Digital tops, Seat-back screens	None. A quote-request site that says it draws on a database of taxi advertising vendors.	An impressions-and-CPM sentence that does not reconcile with its own stated monthly average; reproduced on the cost page.	Estimated New York prices per taxi per month, and two averages that disagree with each other.
Inspiria Outdoor Printed tops, Digital tops, Taxi TV	None. An outdoor planning and buying agency; the taxi page names New York and Chicago as saturation markets.	No fleet or impression figure.	One figure for printed tops and a starting budget for digital tops, with no period stated.

Which names failed the check?

Three companies appear in search results for New York taxi advertising and did not have a live taxi product on 2026-09-14. They are recorded so the reader does not have to check again.

Name	What was found on 2026-09-14
Curb Taxi Media	Acquired by Firefly in June 2021 (OOH Today, 24 June 2021). On 2026-09-14 curbtaximedia.com served a domain-parking lander and no taxi product. It is not a seller.
Vector Media	Headquartered on Seventh Avenue in New York, but on 2026-09-14 its site offered bus advertising, bus shelter advertising and experiential work, and no taxi product; the word taxi does not appear on the homepage, and a taxi product path returns 404.
OUTFRONT	Its New York market page lists billboards, street furniture and the MTA subway, bus and rail network. The word taxi appears nowhere on that page or the homepage on 2026-09-14, and a taxi media path returns 404.

Where do the sellers' own figures disagree?

Four places where a company's published number does not square with another company's, or with its own. Every cell is the company's statement as printed, read on 2026-09-14. The gap is the finding.

Figure	One statement	Another statement	Third reading	What it means
In-car TaxiTV screens on the CMT network	5,500 "in-car TaxiTV screens" in New York City, SOMO, 11 March 2026	5,600 "across 10 major U.S. markets", CMT via DPAA, 3 September 2025	6,000 "TaxiTV Vehicles" in "10 U.S. Media Markets", SOMO products page	One network, three figures, two geographies. Read together, New York alone would hold 5,500 of the 5,600 screens, leaving about 100 for the other nine markets.
Share of the New York digital taxi-top footprint	"Approximately 65%", SOMO, for its 4,000 displays	"About 65%", NY Taxi Ads, for a campaign on 2,000 yellow cabs, in a case study	Implied footprint from SOMO's figure: about 6,150 displays	Two operators, one market, 130 percent between them. At most one claim can hold, and neither publishes the denominator.
Firefly screens	"More than 60,000 screens", network-wide, Firefly announcement of 23 April 2026	15 markets listed on its home page	No New York number on any page read	A New York share cannot be derived from the published figures, and this desk does not attempt it.
Curb Taxi TV impressions a year	2.2B+, Taxi TV page	2.3B+, Journey Connect page	No method, no market split and no date on either	The same network, two numbers, read the same day.

The operator counts that can be set against the TLC record are both 2,000 cabs, SOMO's for its network and NY Taxi Ads' published in case studies: 2,000 cabs is 23.5% of the 8,494 yellow taxis on the road on an average day (NYC TLC monthly indicators, July 2026). Everything else in the table is a network-wide or unsourced figure, which is why the roster above orders operators by what they publish rather than by what they claim.

How each operator says it can be bought programmatically

Operator	Programmatic route, as stated by the operator
CMT	Through SOMO since September 2025; the DPAA announcement says the joint inventory is available "programmatically via leading SSPs", without naming them.
Curb	Place Exchange and Vistar, and the DSPs The Trade Desk, Verizon Media and MediaMath, named on its Taxi TV page.
Firefly	Vistar, Place Exchange, Broadsign and StackAdapt, named in a Firefly blog post of 10 February 2026; a VIOOH integration announced 23 April 2026.
NY Taxi Ads	No programmatic route named on the pages read.
SOMO	"All of the major pDOOH SSPs", with programmatic sales handled only by its channel partner Screenverse, per its Programmatic page, which links Place Exchange, Vistar, Broadsign and Hivestack as its SSP partners.

Operators are listed alphabetically here. A programmatic deal still delivers on particular cabs or screens; the trip records show that Curb's and CMT's systems file almost every yellow trip, which bounds what any Taxi TV line can reach.

Who publishes a price, and in what unit?

Company	Kind	Published rate	Unit
Blue Line Media	Reseller	Yes, New York rate table and minimum	Per display per four weeks; Taxi TV per spot across the fleet
AdQuick	Marketplace	Yes, national ranges	Per vehicle per four weeks, plus CPM estimates
BillboardsIn	Quote marketplace	Yes, New York estimates	Per taxi per month
DASH TWO	Agency	Yes, national approximate costs	Per cab; per screen with a 1,000-screen minimum
Alluvit Media	Agency	Yes, national ranges	Per taxi per four weeks
Inspiria Outdoor	Agency	One figure and one starting budget	Per taxi, period not stated
NY Taxi Ads	Operator	General estimates in a blog guide	Per taxi per month
CMT · Curb · SOMO · Firefly	Operators	No	On request

The pattern is the point: the companies that own the hardware publish nothing, and the companies that publish prices own nothing. Every published figure, its publisher's type and the date it was read is on the cost page, next to the arithmetic of what a budget buys out of the 8,494 yellow taxis on the road per day.

What to ask before signing

Nine questions, each answerable in one line, each with a reason from this site's records. A seller who answers all nine in writing has given you a proposal that can be compared with another.

Which vehicles, and out of what fleet? A count or medallion list, set against the 8,494 yellow taxis on the road per day (NYC TLC monthly indicators, July 2026), not against 13,589 medallions.
Do you run the hardware or resell it? A reseller's rate has an operator's rate underneath it, so ask whose cabs the units are on.
On a digital rotation, what is my share of voice? How many advertisers in the loop, how many seconds each, and whether the cab count is screens or minutes.
How many hours a day are my cabs on the street? The TLC average is 8.1 hours and 26.2 days a month; a shift-based fleet is not a 24-hour fleet.
How are impressions counted? Geopath-based or a vendor model, against which traffic data, and modelled on which cabs. A round number with no method is a claim, not a measurement.
What is the unit and the minimum? Per cab per four weeks or per month; per screen or per fleet spot; and the minimum in writing, since only one reseller publishes a dollar minimum.
Is production, installation and removal included? Most published rates are silent; one marketplace includes it for wraps, one agency says to budget removal.
What is the proof of performance? Dated photographs and GPS logs for roof units; for Taxi TV, how a play is counted on a screen the passenger has switched off, which the rulebook allows (35 RCNY 75-25(d)(1)(vi)).
If it is a wrap, which vehicles is it on? A yellow medallion cab needs a TLC authorization for exterior advertising (58-32(c)); a wrap on a for-hire or branded vehicle reaches a different street.

Every published price, by publisher and date · Taxi top or Taxi TV: who sees each · When the cabs are on the street, by hour · Send a brief

Frequently asked questions

Who sells taxi advertising in NYC?: Two groups. Operators that run the hardware: CMT and Curb on the passenger screens inside yellow cabs, and NY Taxi Ads, SOMO and Firefly on digital roof units. Resellers and marketplaces that quote the same inventory: Blue Line Media, DASH TWO, Alluvit Media, AdQuick, BillboardsIn and Inspiria Outdoor. Each had a live page showing a New York taxi product on 2026-09-14. Only Blue Line Media publishes a New York rate card; the operators publish none.
Which company has the most taxi tops in New York City?: Two operators publish a count, and both say 2,000. NY Taxi Ads publishes 2,000 yellow cabs in case studies, each for a single campaign, with no total for its network; SOMO states 4,000 digital displays across 2,000 yellow taxis for its network. Both call their New York network the largest, and Firefly calls its network industry-leading without a New York number, so the claims cannot be settled from what is published. Against the TLC record, 2,000 cabs is under a quarter of the 8,494 yellow taxis on the road on an average day (NYC TLC monthly indicators, July 2026), which is the denominator any "largest" claim should be checked against.
Who operates Taxi TV in New York?: CMT and Curb. Both supply taxicab technology systems (CMT's page links its NY TPEP 2.0 terms; Curb's site lists digital meter and payment systems), and the passenger screen that carries Taxi TV is the Passenger Information Monitor such a system must include under 35 RCNY 75-25(d). CMT sells its screens directly and, since September 2025, through SOMO; Curb sells directly and programmatically through Place Exchange and Vistar, as its page states. Blue Line Media, DASH TWO, AdQuick and Inspiria Outdoor resell fleet spots and per-screen buys.
Is Curb Taxi Media still selling NYC taxi advertising?: No. Curb Taxi Media was acquired by Firefly in June 2021, reported by OOH Today on 24 June 2021 with the statement that the deal covered more than ten thousand top-of-car screens across 11 cities. On 2026-09-14 curbtaximedia.com served a domain-parking page. Curb Mobility, a different company, still operates Curb Taxi TV inside cabs and is listed above.
Do OUTFRONT or Vector Media sell taxi advertising in New York?: Not on any page read on 2026-09-14. OUTFRONT's New York market page covers billboards, street furniture and the MTA network, and its site returns 404 for a taxi media path. Vector Media's site offers bus, bus shelter and experiential advertising, and no taxi product. Both appear in search results for New York taxi advertising because of their transit inventory, not because they sell taxi formats.
Can NYC taxi advertising be bought programmatically?: Yes, through the operators that name a route. Curb names Place Exchange and Vistar plus three DSPs on its Taxi TV page; SOMO routes programmatic sales through Screenverse; Firefly has named Vistar, Place Exchange, Broadsign, StackAdapt and, since April 2026, VIOOH. A programmatic line still runs on particular cabs or screens, so ask which ones, out of the 8,494 yellow taxis on the road per day (NYC TLC monthly indicators, July 2026).
How do I advertise on a taxi in New York?: Name the audience first, because a roof unit and a passenger screen reach different people; the taxi top versus Taxi TV page sets out who sees each. Then take dates, budget and the audience to an operator or a reseller from this roster, and ask the questions in the checklist above before signing: which cabs, out of the 8,494 on the road per day, for how many hours, at what share of voice, with production and proof of performance stated in writing.

Sources read for this page

CMT, CMT Media Network · read 2026-09-14
Curb, Advertise on Taxi TV · read 2026-09-14
NY Taxi Ads, NYC Taxi Advertising and Taxi Top Ads · read 2026-09-14
SOMO, Products and Solutions · read 2026-09-14
Firefly, On Car Advertising and In Car Advertising pages on fireflyon.com (not linked from this desk) · blog posts of 10 February and 23 April 2026 · read 2026-09-14
Blue Line Media, NYC Taxi Ads · read 2026-09-14
DASH TWO, Taxi Advertising: Costs, Formats & Specs · read 2026-09-14
Alluvit Media, Taxi Top Advertising Guide · read 2026-09-14
AdQuick, Taxi Advertising: Tops, Wraps, Taxi TV & Pricing · read 2026-09-14
BillboardsIn, Taxi Advertising in New York City · read 2026-09-14
Inspiria Outdoor, Taxi Advertising · read 2026-09-14
Curb Taxi Media · checked 2026-09-14
Vector Media · checked 2026-09-14
OUTFRONT · checked 2026-09-14
SOMO and CMT partnership announcement, DPAA · September 3, 2025 · read 2026-09-14
Firefly Acquires Curb Taxi Media, OOH Today · 24 June 2021 · read 2026-09-14
NYC TLC monthly indicators CSV · July 2026 · read 2026-10-24
NYC Taxi & Limousine Commission, Medallion Vehicles - Authorized, NYC Open Data · file dated 2026-10-23 · read 2026-10-24
35 RCNY Chapter 58, Chapter 67 and Chapter 75, TLC rulebook PDFs · read 2026-09-14

Before you ask a seller for a number

Street or back seat: roof units, Taxi TV, or both
The hours and neighbourhoods that have to be covered
Flight dates
A cab count or a budget, whichever exists
How the result will be judged

Those five lines are enough for a reply that sets the brief against the dated rate rows on this desk and the TLC on-road count, and names who holds that inventory. The brief is read by the operator named in the footer disclosure.

Write the brief