What the figures on this site are, and are not.

NY Taxi Advertising is a reference site published by Firefly. Using it means accepting the short terms below. Last updated 2026-09-14.

Rate figures are not offers

Figures below are ranges published by third-party media brokers and industry sites, retrieved on the dates shown. They are not quotes, not an offer, and not any single network’s rates, including Firefly’s. Rates move with fleet, daypart, share of voice and season.

Nothing on this site is a quote, a price list or a commitment to supply advertising at any figure. Any campaign is contracted separately, in writing, on its own terms.

Fleet figures are public records, dated

Fleet counts are read from records published by the New York City Taxi and Limousine Commission and reproduced with their source and the date they were read. They describe the fleet on that date and are refreshed against the primary source before a page is republished. They are not a warranty of delivery on any campaign.

Photographs

The campaign photographs are Firefly's own documentation of live campaigns in New York. The brands shown are the advertisers whose creative appears in the frame; their marks belong to them and their appearance here is documentary, not an endorsement of this site by those brands. The photographs may not be reused without permission from Firefly.

No driver services

This site is written for advertisers and their agencies. It does not recruit drivers, does not pay anyone to carry advertising and does not accept applications from drivers or fleets.

Liability

The site is provided as a reference and without warranty. Firefly takes care to source every figure but does not accept liability for decisions taken on the strength of a third-party figure reproduced here; the linked publisher remains the source of record for its own number.