What the figures on this desk are, and are not.

Melih Koray publishes this desk. Reading or citing it means accepting the few terms below. Last updated 2026-10-23.

Rate figures are not offers

Figures below are ranges published by third-party media brokers and industry sites, retrieved on the dates shown. They are not quotes, not an offer, and not any single network’s rates. Rates move with fleet, daypart, share of voice and season.

The desk does not sell media, and no figure here commits anyone to supply advertising at that price. A campaign is a separate written contract between you and the seller you pick.

Fleet and trip figures come from public records

Fleet counts are taken from Taxi and Limousine Commission records and printed with the source and the date they were read. Trip figures are this desk's own tallies of the TLC's public trip record files, for the month named beside each one; the method sits on the fleet and trip data page so anyone can repeat the count. Either kind of figure describes the period it names. Neither promises what a campaign will deliver.

Text, data and photographs

The writing and the desk's own tallies are Melih Koray's; cite them with a link to the page and the month the figure covers. The street photographs were supplied by Firefly, the operator that ran those campaigns, and only Firefly can license them, so this desk cannot grant reuse. Brands visible in a frame are the advertisers whose creative ran; showing them records a campaign and does not mean any of those brands endorses this desk.

No driver services

The desk is written for the people who buy advertising. It has nothing for drivers or fleet owners: no sign-up, no payment for carrying an ad, no application.

Liability

The desk is a reference, offered as is. Every figure is sourced with care, but a decision made on a third party's number printed here rests on that number, and the linked source stays the authority for it.