Rate-card reconciliation · Eight publishers, nine pages · Publisher and read date on every row · Read 2026-09-14

What does NYC taxi advertising cost, and who is quoting the number?

Published NYC taxi advertising costs run from $100 to $1,000 per cab per four-week period for a static top and $120 to $800 for a digital top, depending on which of eight publishers you read, all re-read on 2026-09-14. In-car screens are quoted at about $30 per screen with 1,000-screen minimums. Each is a published range, not an offer.

How the reconciliation is built: each publisher's page was opened on 2026-09-14 and every figure copied as printed, in the publisher's own unit, so each row below carries its publisher, the kind of business behind it and the date it was read. Nothing is averaged and nothing is adjusted for date; where two rows turn out to be one source, the table says so. The fleet figures come from the TLC record, not from any publisher.

The ranges below are market-level figures compiled from publicly published vendor and industry sources. They are not quotes, and they are not the rates of any single network. Always get a written quote before budgeting. Figures below are ranges published by third-party media brokers and industry sites, retrieved on the dates shown. They are not quotes, not an offer, and not any single network’s rates. Rates move with fleet, daypart, share of voice and season.

Production, mostly. The rate rows are media rates unless the publisher says otherwise, and most do not say. What each one states, verbatim in substance:

• Blue Line Media. No production, print or install line item on the rate card; only creative due dates (static two to three weeks before start, digital three business days).
• AdQuick. Wrap pricing includes production (printing and lamination) plus installation.
• Alluvit Media. Custom pricing may also include printing, installation, and creative services.
• DASH TWO. Wrap spec table: factor in removal cost at campaign end.

Two more things are missing from every row. The first is time on the roof: a "per four weeks" price for a cab that works 8.1 hours a day and 26.2 days a month (NYC TLC monthly indicators, July 2026) is not the same as a cab that carries your creative around the clock, and only the operator can tell you which vehicles are on which shifts. The second is the seller's own margin: a reseller's rate card is a resale price with an operator's price underneath it, and Blue Line Media, which lists dozens of media formats across U.S. cities, does not say it runs taxi hardware. Neither is wrong. Both should be in the written quote.

How much does it cost to advertise on a taxi in New York City?

Eight publishers, read on 2026-09-14, put a static taxi top between $100 and $1,000 per cab per four-week period and a digital top between $120 and $800. The New York-specific rows are narrower: Blue Line Media $300 – $500 static and $400 – $600 digital, BillboardsIn $250 to $500 and $350 to $600. None of them is a quote and every one of them is a range, so a proposal at the ceiling of one publisher can sit above the floor of another by ten times.

Is there a minimum spend for New York taxi advertising?

The only published dollar minimum for a taxi format is Blue Line Media's: $5,000 per ad format or higher, which may be spread over displays and periods, with the note that it may be reduced in certain cases (read 2026-09-14). AdQuick publishes a $5,000 minimum per market for rideshare tops; for taxi formats it gives minimum buys in units, often 10+ vehicles for a full wrap and often 1,000+ screens for Taxi TV, or says the minimum varies by market. The operators that own New York inventory publish no minimum, so ask for it in writing.

How much does Taxi TV advertising cost in NYC?

Taxi TV is sold against the whole fleet, not per cab. Blue Line Media's New York page lists $10,000 – $30,000 for a :15 spot, $14,000 – $35,000 for a :30 and $18,000 – $65,000 for a :60, each per four-week period. Its national page lists lower floors for the same spots ($5,000, $7,000 and $9,000). DASH TWO, OOH Today and AdQuick quote in-car screens at about $30 per screen with a 1,000-screen minimum; BillboardsIn lists seat-back screens at $5,000 to $20,000 per month without a screen count.

How many taxis does a taxi advertising budget buy in New York?

Divide the budget by the per-cab, per-period price and then divide the result by 8,494, the number of yellow taxis on the road on an average day (NYC TLC monthly indicators, July 2026). $25,000 at Blue Line Media's New York static floor of $300 buys 83 cabs for four weeks, 0.98% of the cabs on the road; at Alluvit Media's $1,000 ceiling it buys 25, 0.29%. A "fleet share" quoted against 13,589 medallions overstates the denominator by 5,095 vehicles.

Why do NYC taxi advertising prices vary so much between sources?

Because the eight publishers are four different kinds of business. Blue Line Media resells inventory it does not own and prints a rate card; DASH TWO, Alluvit Media and Inspiria Outdoor are agencies publishing estimates; AdQuick and BillboardsIn are marketplaces; OOH Today is trade press, and its article was written by the founder of DASH TWO in 2021. NY Taxi Ads operates a network and publishes general estimates that match Blue Line's New York rows figure for figure. Different scopes, different dates, and in two cases the same author or the same numbers.

What are the ads on top of taxis called?

In the TLC rulebook the unit is a Rooftop Advertising Fixture, defined in 35 RCNY 67-03(b) as a device that incorporates the functions of a roof light with the displaying of advertising. The trade calls the printed version a static taxi top and the LED version a digital taxi top. Both are priced per cab per period, which is the unit every row on this page uses for the roof.