Privacy notice
What this desk records, and who reads it.
In brief: the desk keeps what you type into the brief form and nothing else about you by name. A brief is passed to Firefly's sales team, the taxi-top operator named in the footer, and lives in Firefly's customer records from then on. Google Analytics counts page views. Last updated 2026-10-24.
Fields in the brief form
- Advertiser or agency, or partnership and business development: the choice that decides which fields appear.
- Name, email and location, so a person can answer. A partnership contact also gives a company.
- The brief itself: what you write in the message box.
- How you found the desk, if you choose to say, with a short note when the answer is "Other".
- The page the brief started from, when you arrived through a brief button on the cost or companies page. It is that page's short name, not a record of where else you went.
- Where the visit came from: the name of the site that sent you here (for example google.com or chatgpt.com, never the full address), the first page you opened on this desk, and any campaign tags (utm_) in that first link. Your browser keeps this in session storage for that tab only, and it leaves the browser only with a brief you send.
- A field people never see. Anything typed into it marks the submission as automated, and it is thrown away.
- The moment the page opened, so that a form sent back within a few seconds can be discarded as automated.
Each brief is also marked as coming from nytaxiadvertising.net. There is no mailing-list box on the form, and sending a brief does not sign you up for anything.
Who reads a brief
The form sends to an endpoint on this domain that holds the only credential involved; nothing secret is loaded into the page. From there the brief goes to Firefly's sales team and is filed in its customer system, where the person answering you reads it. Firefly does not sell it, rent it or hand it to another company for that company's own marketing.
How long it stays
A brief stays on file while the conversation is live and afterwards as ordinary business correspondence. Nothing deletes it on a timer, which is why this notice does not quote a retention period; asking for removal, below, is what closes a record.
Removing or correcting a brief
Send a new message through the brief form from the same work email, asking for the earlier brief to be removed or put right. The editor forwards it to whoever received the original, and you get a reply once the record has been removed or changed.
Google Analytics
Google Analytics 4 tells the editor how many people visit and which pages they read. To do that
it notes the page, the site you arrived from, a rough location worked out from your IP address,
and your device and browser type, and it stores a first-party cookie (_ga) so a
second visit is not counted as a new visitor. A sent brief shows up in Analytics only as an event
with the page's short name; your name, email and message never reach it. Nothing from Analytics is
used to profile a named person or to build advertising audiences. A content blocker or Google's
opt-out browser add-on
switches it off, and every page still works.
Other requests the pages make
The pages are plain static files. Fonts come from Google Fonts, so your browser asks Google for the font files. Photographs and everything else load from this domain. Google Analytics is the only third-party script; there is no advertising pixel, retargeting tag or embedded player.